Learn AV, LED, LCD, OLED and digital signage terminology — explained simply.
| Spec | What It Means | Recommendation |
|---|---|---|
| Lumens | Brightness | 3,000–5,000 for meeting room; 10,000+ for large venue |
| Resolution | Image sharpness | WUXGA (1920×1200) minimum for presentations |
| Throw Ratio | Distance ÷ width | 0.5–1.0 = short throw; 1.5–2.5 = standard |
| Laser vs Lamp | Light source | Laser: 20,000h life, no bulb changes. Lamp: cheaper, 2,000–5,000h |
| Keystone | Image correction | Digital = quality loss; Lens shift = better |
| Audience | Recommended System |
|---|---|
| 50–100 | 2× powered speakers (12") + small mixer |
| 100–500 | 2× tops + 2× subs + 16ch digital mixer |
| 500–2000 | Line array (4–8 boxes per side) + subs + monitors |
| 2000+ | Full line array + delay towers + monitor world + FOH |
All modern lights use DMX512 protocol. Each light gets a DMX address (1–512). A lighting console sends commands to these addresses.
| LED | LCD | OLED | |
|---|---|---|---|
| Max size | Unlimited | 98" | 88" |
| Seamless | ✅ | ❌ Bezels | ✅ |
| Brightness | 10,000 nits | 700 nits | 1,000 nits |
| Outdoor | ✅ | ❌ | ❌ |
| Black level | Good | OK | Perfect |
| Price/m² | €1,000–3,000 | €500–2,000 | €3,000–10,000 |
| Lifespan | 100,000h | 50,000h | 30,000h |
Title: [Equipment type] for [venue/event] Description: We need [LED screen / projector / audio system] for our [conference room / exhibition stand / church]. Technical Requirements: - Screen size: [Xm × Ym] - Viewing distance: [X meters] - Usage: [indoor/outdoor] - Special requirements: [e.g., front service, curved] Budget: €[min] – €[max] Deadline: [date] Delivery to: [city, country]
Pixel pitch is the distance between LED centers, measured in millimeters (e.g. P2.5 = 2.5mm between pixels).
| Viewing Distance | Recommended Pitch | Use Case |
|---|---|---|
| 1–2 meters | P1.2–P1.8 | Control rooms, TV studios, museum |
| 2–4 meters | P1.8–P2.5 | Conference rooms, retail, corporate lobby |
| 4–8 meters | P2.5–P4 | Exhibitions, stages, houses of worship |
| 8–20 meters | P4–P6 | Outdoor advertising, stadium edges |
| 20+ meters | P6–P10+ | Billboards, building facades |
Rough estimate: Price ≈ Area(m²) × (1000 / Pitch) × €300–600
Example: 6m² P2.5 screen ≈ 6 × 400 × 400 = ~€9,600
For shop windows, covered walkways — IP43–IP54, 2,000–3,500 nits.
| Type | Best For | Pros | Cons |
|---|---|---|---|
| SMD | General purpose | Cheapest, widely available | Visible pixels up close |
| COB | Premium indoor | Less glare, durable | More expensive |
| GOB | Semi-outdoor | Impact resistant | Slight color shift |
| Transparent | Shop windows | See-through, light | Lower brightness |
| Flexible | Curved surfaces | Any shape | Complex installation |
| Rental | Events, touring | Fast lock, road cases | Heavier, more expensive |
| Fine Pitch | Close viewing | TV-quality image | Very expensive |
| Rent | Buy |
|---|---|
| One-time event | Regular use (weekly) |
| Need latest tech | Budget constrained |
| No storage space | Have warehouse |
| Varying requirements | Consistent setup |
| Equipment | Price Range |
|---|---|
| LED Screen P2.5 (per m²) | €40–80 |
| Moving Head Spot | €25–50 |
| Line Array Speaker (per box) | €30–60 |
| Digital Mixer | €50–100 |
| Truss (per meter) | €2–5 |
| Technician (per day) | €250–400 |